Century Council Blog

The Century Council receives three Communicator Awards for its National Teen Driver Safety Week eCard

May 29, 2009

The Century Council has received three Communicator Awards for our National Teen Driver Safety Week eCard! The Communicator Awards “is the leading international awards program honoring creative excellence for Communications Professionals,” according to the awarding committee. The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!

We received an Award of Excellence in the Health category. The Award of Excellence, the highest honor, “is given to those entries whose ability to communicate puts them among the best in the field. We also received two Awards of Distinction in the Charitable Organizations/Non-profit and Children categories. Awards of Distinction are “presented for projects that exceed industry standards in quality and achievement.”

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Behind the Scenes with Devon McTavish

May 26, 2009

If you've been watching Comcast SportsNet in the mid-atlantic region or visited their website (www.comcastsportsnet.com) to watch any video lately, you've probably seen The Century Council’s PSA featuring D.C. United midfielder and Youth Fan Club Captain Devon McTavish. Below is some behind-the-scenes footage from the filming of the PSA. Enjoy!

Heather Mitts in Nickelodeon Magazine

May 22, 2009

Soccer player Heather Mitts is the fourth athlete that will be featured in Ask, Listen, Learn ads appearing in Nickelodeon Magazine throughout 2009. We interviewed Heather about living a healthy and active lifestyle. Here is a sneak peak:

Q: What makes you laugh?
A: Family Guy

Q: What is your favorite food?
A: Sushi

Q: Were there ever times—in high school or college—when you were competing and really wanted to party with friends but knew you shouldn’t because there might be drinking going on?
A: Playing a sport requires a lot of responsibility. Sure my friends wanted me to join them and sometimes tried to peer-pressure me to drink alcohol with them. But to be the best athlete possible... For the rest of Heather's answer and to read the full interview visit www.asklistenlearn.com.

Mom, Dad, I feel I never knew you

May 12, 2009

When adolescence ends, your child can see beyond the mask he's projected onto you. Six tips for making a smooth transition

ANTHONY E. WOLF

When it happens, you won't know what hit you.

"You know, I was thinking. You've been a pretty good mother."

"What?"

"Yeah, I mean there's stuff about you that still drives me crazy, but I was thinking how you really are a very good person. I've been lucky to have you as a mom."

"What?"

"Yeah, you've really put up with a lot of stuff from me. And it's not just that. The way you talk to other people. I can see how you're really respectful, even with people who maybe you don't actually like. I really admire that. I hope I can be somebody like you as an adult."

"What?"

"Why do you keep saying 'what'? Are you some kind of parrot?"

"Noah, are you you?"

When adolescence finally ends, it can seem like a miracle. Your child mysteriously becomes nice as he begins his adult life. And, particularly jarring, he starts seeing you for who you really are.

During the throes of their adolescence, most children don't actually see their parents - they only see the role they are projecting onto you, and they seem unable to get past it.

"Hello, I'm a person."

"No, you're not. You're my mom."

They have the teenage allergy: Their feelings of attachment and dependency toward you are in direct conflict with their need to feel more adult. Your mere existence makes them feel like a little kid, totally compromises their independence. Everything about you is aggravating: "Can't she leave me alone? Does she really have to speak to me? What is she doing? She's giving me orders. Omigod."

But adolescence - and your kids' allergy to you - does end. It typically happens at the end of high school, when your deal with them dramatically changes. (Kid: You can't boss me around any more. Parent: I am no longer obligated to support you.) Just as important, your child has become more emotionally independent.

And suddenly, the mask that they have projected onto you is removed, and - voilà! - there you are. You are no longer aggravating. They see the real you, the one they've been unable to see for the past four or five years.

What does this mean? For one thing, your child will probably be more pleasant to deal with. But perhaps more than anything, this is the time when your chickens come home to roost. Usually they are good chickens. What you have sown, you will reap.

If you are basically a nice person and you have been an overall loving and supportive parent, he will recognize it. The newly adult person now gets into an adult relationship with the adult you. All the good stuff you have been doing finally gets its reward, its recognition.

But it is not always good. Sometimes the acrimony between you was too great, too constant; the bitterness built up and carried over into your adult relationship. Sometimes this thaws over time. But sometimes it does not.

There are things you can do to give yourself the best chance of a harmonious adult relationship.

First, be aware that what you do with them during their teenage years does make an impression. They do notice.

Yes, sometimes during their adolescence you will be the villain - this is unavoidable unless you always say yes, which is not recommended. At times they may be dishonest, manipulative or downright nasty. Sometimes you will lose it with them - it's an inevitable part of parenting teens.

But through it all you still want to act as a good person:

1) Try to be honest with them.

2) Don't always complain about how hard it is for you, and how much they make you suffer.

3) Take responsibility for your own actions - if you act unpleasantly, don't make excuses.

4) Don't belittle them.

5) Try sometimes to listen, or even just to shut up. Don't always criticize, make personality corrections, give instructions. Don't be a total know-it-all.

6) At times you will fail. That's okay. But above all - and this is the one condition that they most care about, that will be the truest foundation of a strong adult relationship - be there for them.

They may screw up. They may drive you crazy. They may suffer the consequences of their actions. But they are forever redeemed: Your love and your support are always there.

Is it possible to speed up the end of adolescence? No. There is nothing you can do to change or hurry it. But it does end, and that is almost always good news.

Clinical psychologist Anthony E. Wolf is the author of six parenting books, including Get out of my life, but first could you drive me and Cheryl to the mall?: A Parent's Guide to the New Teenager.

source: Toronto Globe and Mail

D.C. United's Devon McTavish films a PSA for The Century Council

May 6, 2009

In addition to sponsoring Major League Soccer’s D.C. United club again this season, The Century Council is proud to partner with the team’s star midfielder, Devon McTavish. Devon is appearing in a public service announcement (PSA) currently running in the Washington, DC area on Comcast SportsNet. Along with Olympic Gold Medalist Misty May-Treanor, Washington Wizards star Antawn Jamison, and World Champion snowboarder Gretchen Bleiler, Devon shares our mission to fight drunk driving and stop underage drinking. In his PSA, Devon says that kids should say “yes” to a healthy lifestyle and “no” to underage drinking, and how The Century Council’s Ask, Listen, Learn program helps kids do that. Below is the PSA and some photos from the filming of it.

The PSA will air twice during the Wednesday, May 6, 2009, broadcast of D.C. United v. Kansas City and throughout D.C. United’s season. Be sure to tune in to Comcast SportsNet in the D.C. area to watch for our PSA and cheer Devon on at D.C. United games this season!

Also, be sure to check out the behind the scenes video for the PSA taping!


NSAC Regional Winners Announced

May 5, 2009

The Century Council has been thrilled to see that more than 140 higher education institutions submitted plans in the National Student Advertising Competition (NSAC). As we told you a few weeks ago, The Century Council is the sponsor of this year’s NSAC. The NSAC is the nation’s leading student advertising competition, and this year’s contest is unique in that it is the first time the competition asks students to address a social issue via public service advertising to promote a positive behavioral change: the prevention of dangerous overconsumption of alcohol among college students. The Century Council is strongly committed to the legal minimum drinking age of twenty-one and that is why a core part of our mission is to play a leadership role in the ongoing fight against underage drinking. The Century Council is working with the Ad Council, a nonprofit organization that marshals the pro bono resources of the advertising and media industries to create public service campaigns, and the American Council on Education (ACE), the major coordinating body for all the nation's higher education institutions, on this groundbreaking competition.

The district competitions took place over the past three weeks at 15 locations across the country. Judges from varying backgrounds including advertising, academic and health professionals, determined the first- through fourth-place teams. The winning teams from each district, listed below, have advances to the national finals being held in June at the AAF National Conference in Arlington, Virginia. The winning teams will present their work to The Century Council, the Ad Council, and ACE.

The teams representing each district at the National Finals are as follows:

District 1 - Johnson & Wales University
District 2 - The George Washington University
District 2 - Syracuse University
District 3 - University of Virginia
District 4 - Florida State University
District 5 - Ohio University
District 6 - Columbia College
District 6 - Northwood University
District 7 - University of Alabama
District 8 - University of Minnesota-Twin Cities
District 9 - University of Nebraska-Lincoln
District 10 - Texas Tech University
District 11 - Portland State University
District 12 - The Art Center Design College-Tucson
District 13 - Hawaii Pacific University
District 14 - University of California-Berkeley
District 15 - Chapman University
Wild Card - Texas Christian University

***The National Finals will be held June 4-7, 2009, in Arlington Virginia.

The Century Council thanks all of the entrants for their passion and hard work during the competition, and we wish the schools representing each district the best of the luck in the National Finals!